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Build your [year] [model] or [model2]

WHY BUY SUBARU?

There are many ways to answer this question, but all of them link back to a single compelling brand promise: Confidence in Motion. This means confidence from the word go — trusting that the vehicle you’ve chosen is a quality product with superior levels of innovation, engineering, safety, capability and reliability built right in.

Once your choice is made, confidence builds through the driving and the ownership experience.
This is where you come to appreciate the stellar build quality, the impressive fuel efficiency and the genuine pleasure of being behind the wheel of your Subaru. This is also where the value of owning a Subaru becomes reinforced from the very first day and every day.

Our vehicles have earned a lot of recognition from customers, reviewers and third-party organizations alike, a sure sign that we’ve been delivering on our promise – and great motivation for us to keep delivering vehicles Canadians can feel good about driving for many years to come.

So if you’re looking for a vehicle that offers a lot more, we invite you to check out the full line of Subaru vehicles and prepare to be pleasantly surprised.

More reasons to feel confident choosing a Subaru:

Superior engineering =

Fun-to-drive handling

Every Subaru benefits from meticulous engineering, the experience gathered from decades of motorsport competition and a clear focus on delivering truly exceptional driving dynamics. These factors have resulted in the naturally balanced SUBARU BOXER engine, the best all-wheel drive system in the world, a supremely agile line of vehicles and a more confidence-inspiring experience behind the wheel.

Learn more about Subaru’s superior engineering and unmatched driving experience.

Class-leading safety standards

Due to an unwavering commitment to developing the most advanced active and passive safety systems on the planet, Subaru is also the only manufacturer to receive IIHS Top Safety Picks across its entire 2013 model line-up1.

Learn more about how Subaru’s safety systems provide drivers with greater peace of mind at every turn.

Surprising fuel efficiency

Subaru is the manufacturer with the most efficient all-wheel-drive vehicle in North America 2 and fuel saving technology is incorporated into all our vehicles.

Proven reliability and quality

Subaru vehicles are so bulletproof, we are the only manufacturer with a maintenance guide for vehicles with up to 500,000 km. For good reason: 95.4% of our vehicles sold in Canada over the last 10 years are still on the road today 3.

All-around versatility

All-weather, all-road capability and generous cargo carry capacity on most models boosts convenience levels and provides more opportunity for adventure!

Outstanding value

We don’t offer bare-bones vehicles where everything
is an option. Our cars are well-equipped right out of the gate because that’s what discriminating customers expect.

Excellent resale value

This year, Subaru received the highest Overall Predicted Resale Value in three segments4.

Stellar service

Our dealers are supported by friendly front-line staff, factory-trained technicians, and an innovative parts warehousing and shipping process to ensure your service experience is quick and efficient.

Customer-driven product development

We pay special attention to customer feedback
and respond quickly with innovative features and technologies that will meet their evolving needs.

See what others are saying
about Subaru…

Broad selection, unique advantages:

We offer a wide range of vehicles that appeal to a wide variety of tastes. Check out these vehicle categories and learn more about the uniques benefits of every single model in the 2013 Subaru line-up.

Subaru Utility Vehicles

Subaru Utility Vehicles
Subaru Hatchbacks

Subaru Sedans

Subaru Sedans

Subaru Performance Vehicles

Subaru Performance Vehicles
Not sure what Subaru is right for you? Use our Vehicle Selector tool to compare them all.
1 2013 "Top Safety Pick" based on 31 mph side-impact crash test, 40 mph moderate overlap frontal crash test, 20 mph rear-impact test, and roof strength testing. Test performed by the Insurance Institute for Highway Safety. For details, visit www.iihs.org.
2 2013 Impreza with CVT comparison based upon Natural Resources Canada estimated highway fuel economy for all 2013 AWD vehicles.
3 Based on Subaru Canada, Inc. sales from 2001 to 2010 and R. L. Polk Canada, Inc. 2010 VIO registration data.
4 Based on ALG’s 2013 Highest Overall Predicted Resale Value. The 2013 Impreza was awarded the 2013 Residual Value Award for the Best Compact Car for the 5th year in a row. The 2013 Outback was awarded the 2013 Residual Value Award for the Best Midsize Utility for the 4th year in a row. The 2013 BRZ were awarded the 2013 Residual Value Award for the Best Sports Car.
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