Subaru Canada Inc. News

Subaru Canada Renews Contribution to Parks Canada

4/24/2026 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI) is excited to announce that, to close out Earth Week 2026, an additional contribution of $100,000 to Parks Canada to support conservation and restoration action has been made.

Subaru Canada Plants 10,000 Trees; Celebrates New Milestone with Leave No Trace Canada Pledge

4/23/2026 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada Inc. (SCI), is celebrating this Earth Day 2026 with the completion of its initial goal of 10,000 trees planted as a result of the Leave No Trace Canada Pledge and conservational efforts surrounding the Adventure On Parks program.

SUBARU ANNOUNCES PRICING OF ALL-NEW 2026 SUBARU UNCHARTED, SPORTY ALL-ELECTRIC SUB-COMPACT SUV

2/17/2026 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. (SCI), today announced pricing of the 2026 Uncharted at the Montreal International Auto Show. The all-new, all-electric sub-compact SUV is the latest addition to Subaru's growing electric vehicle lineup. It offers buyers a small, sporty SUV with up to 338 horsepower and a 0-100 km/h time of less than 5 seconds, fast charging from 10% to 80% from 30 minutes in ideal conditions*, available Symmetrical All-Wheel Drive, and an available range of up to 496 kilometres** on a single charge in ideal conditions, with the FWD LR trim. The all-new 2026 Subaru Uncharted will go on sale at dealerships in early 2026.

SUBARU ANNOUNCES PRICING OF 2026 SUBARU TRAILSEEKER

2/17/2026 12:00:00 AM

(MISSISSAUGA, ONT.)— Subaru Canada, Inc., (SCI), today revealed pricing for the all-new 2026 Subaru Trailseeker at the Montreal International Auto Show. The newest addition to the Subaru lineup introduces a new propulsion system to a familiar shape while retaining the brand’s legendary Symmetrical All-Wheel Drive system and award-winning safety features. The all-new 2026 Subaru Trailseeker will go on sale at dealers nationwide in spring 2026.

SUBARU CANADA ANNOUNCES 2026 BRZ 雷 KAMINARI EDITION; 2026 BRZ PRICING

1/12/2026 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. (SCI), today announced the 2026 BRZ 雷 Kaminari Edition, an all-new special edition version of the performance-focused Subaru BRZ. Translating to “lightning”, the 雷 Kaminari Edition is built off the BRZ tS trim level and comes exclusively in Sunrise Yellow exterior paint.

Subaru Crosstrek, Forester, Outback, and Impreza drivers to enjoy complimentary three years of SiriusXM, standard on select 2026 model year trims

12/17/2025 12:00:00 AM

(MISSISSAUGA, ONT.)— SiriusXM Canada today announced that Subaru Canada, Inc. (SCI) is the latest automaker to participate in its new three-year extended trial program, bringing even greater value to Subaru customers across the country.

SUBARU ANNOUNCES ENHANCED VALUE WITH 2026 SOLTERRA PRICING

11/7/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. (SCI), today announced pricing of the 2026 Solterra. The new Solterra all-electric SUV adds significant improvements to overall driving performance, efficiency, styling, and cabin comfort. The 2026 Solterra comes with Symmetrical Full-Time All-wheel Drive and a suite of Subaru EyeSight driver-assistance technologies. An all-new, 14-inch infotainment system with wireless Apple CarPlay and Android Auto compatibility comes standard. The Solterra is available in Solterra AWD trim with a Luxury and Technology package available, coming with all the improvements listed for less than the 2024 model.

SUBARU CANADA REVEALS PRICING OF VALUE-PACKED 2026 OUTBACK

10/28/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. (SCI), today announced the pricing of the all-new 2026 Subaru Outback. Celebrating its 30th anniversary this year, the all-new, seventh-generation Outback SUV continues to innovate with legendary capability and utility paired with an adventure-ready exterior and modern interior. The 2026 Outback lineup has been streamlined, with Convenience no longer offered and Touring now being the entry-level trim. With this change comes a considerable increase in standard equipment as well as new features previously not seen at equivalent trim levels. As always, Symmetrical Full-time All-Wheel Drive and the latest version of Subaru’s award-winning EyeSight Driver Assist Technology. Inside, an all-new 12.1-inch Subaru Multimedia system with wireless Apple CarPlay and Android Auto, and a 12.3-inch full digital gauge cluster debut. The newly standard features continue with a hands-free power rear liftgate with LED lighting, a protective cargo tray and new flexible tonneau cover, wireless phone charger, SiriusXM Satellite Radio with 360L (3-month free trial), automatic dual-zone climate control with humidity sensor and rear vents, leather wrapped gear selector, fully LED daytime running lights and turn signals, high-capacity roof rails, proximity key with push-button start, power tilting and sliding sunroof, and front and rear wiper de-icer. Safety is enhanced with standard Subaru Side/Rear Vehicle Detection as well as new standard features added to EyeSight, including Emergency Lane Keep Assist, Emergency Stop Assist, and Acceleration Override Assist. Out of the box, the 2026 Outback comes loaded with features previously not seen as standard equipment.

SUBARU ANNOUNCES PRICING OF 2026 CROSSTREK

10/10/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. (SCI), today announced pricing of the 2026 Crosstrek lineup, now featuring a standard powertrain of the 180-horsepower 2.5-litre SUBARU BOXER engine and Lineartronic CVT. The 2026 model also includes an e-BOXER Hybrid Limited trim, which combines higher power with increased fuel efficiency. Also featured are improvements to safety, including an added rear seat side airbag and enhancements to the EyeSight Driver Assist Technology suite of features. Sand Dune Pearl has also been added as a new exterior colour available on all trim levels.

SUBARU UNVEILS ALL-NEW 2026 SUBARU UNCHARTED, SPORTY ALL-ELECTRIC SMALL COMPACT SUV

7/31/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. (SCI), today joined Subaru of America for the unveiling of the all-new 2026 Subaru Uncharted EV in New York City. The all-new, all-electric small compact SUV is the latest addition to Subaru's growing electric vehicle lineup. It offers buyers a small, sporty SUV with up to 338 horsepower and a 0-100 km/h time of less than 5 seconds, fast charging from 10% to 80% in approximately 30 minutes*, available Symmetrical All-Wheel Drive, and an estimated available range of more than 480 kilometres on a single charge*. The all-new 2026 Subaru Uncharted will go on sale at dealerships in early 2026.

SUBARU TO DEBUT ALL-NEW 2026 SUBARU UNCHARTED ELECTRIC SUV

7/14/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. (SCI), is pleased to share the upcoming global reveal of the all-new, all-electric 2026 Subaru Uncharted. Subaru’s newest, all-electric compact SUV is ready for your next adventure. See it on July 17, at 7:30 p.m. ET. Watch the reveal at https://www.subaru.com/2026-subaru-uncharted-ev.

SUBARU CANADA RECORDS BEST-EVER SALES MONTH

5/7/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), finished April with a best-ever month for the brand, as it retailed 8,711 units. This figure beat out the previous best set recently in March 2025 with 7,397 units sold that month. These results account for a 40.3 per cent increase over April 2024 and a year-to-date sales increase of 12.4 per cent over the same time last year, with 26,896 models sold.

2026 SUBARU TRAILSEEKER REVEALED AS ALL-NEW, ALL-ELECTRIC SUV

4/22/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), today revealed its newest model in the lineup and its second-ever all-electric SUV, the all-new 2026 Subaru Trailseeker, at the 2025 New York International Auto Show. The newest addition to the Subaru lineup introduces a new propulsion system to a familiar shape while retaining the brand’s legendary Symmetrical All-Wheel Drive system and award-winning safety features. The all-new 2026 Subaru Trailseeker will go on sale at dealers nationwide in 2026.

SUBARU DEBUTS ALL-NEW 2026 SOLTERRA EV

4/22/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), today saw the unveiling of the all-new 2026 Subaru Solterra EV at the 2025 New York International Auto Show. First debuted in 2023, the new Solterra all-electric SUV adds significant improvements to overall driving performance, efficiency, styling, and cabin comfort. The 2026 Solterra comes with with Symmetrical All-Wheel Drive and a suite of Subaru EyeSight driver-assistance technologies. An all-new, 14-inch infotainment system with wireless Apple CarPlay and Android Auto compatibility comes standard.

2026 SUBARU OUTBACK REVEALED AT 2025 NEW YORK INTERNATIONAL AUTO SHOW

4/21/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), today saw the unveiling of the all-new 2026 Subaru Outback at the 2025 New York International Auto Show. Celebrating its 30th anniversary this year, the all-new, seventh-generation Outback SUV continues to innovate with legendary capability and utility paired with an adventure-ready exterior and modern interior. The 2026 Outback comes standard with Symmetrical Full-time All-Wheel Drive and the latest version of Subaru’s award-winning EyeSight Driver Assist Technology. Inside, an all-new 12.1-inch Subaru Multimedia system with wireless Apple CarPlay and Android Auto, and a 12.3-inch full digital gauge cluster debut.

SUBARU UNCOVERS THE 2026 OUTBACK WILDERNESS

4/21/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), today took the covers off the next generation of its most capable and advanced Outback at the 2025 New York International Auto Show: the all-new 2026 Subaru Outback Wilderness. The newest addition to the Subaru Wilderness family retains 241 millimetres of ground clearance and go-anywhere capability but adds an all-new rugged exterior, elevated interior styling, and improved on- and off-road driving performance. The 2026 Subaru Outback Wilderness is expected to arrive at retailers nationwide in early 2026.

NEW ALL-TIME SALES RECORD FOR SUBARU CANADA

4/4/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), recorded its new single-month sales record with 7,397 units sold in March. This beats the previous record of 6,611 units sold in September 2020 and marks a 14.8 per cent increase over March 2024. Year-to-date sales are up 2.6 per cent over the same time last year.

SUBARU CANADA UNVEILS 2025 BRZ 紫 MURASAKI EDITION

3/18/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), today unveiled the 2025 BRZ 紫 Murasaki Edition, an all-new special edition version of the performance-focused Subaru BRZ, limited to 100 units. Translating to “Purple”, the 紫 Murasaki Edition is built off of the BRZ tS trim level and comes exclusively in Galaxy Purple Pearl exterior paint.

SUBARU CANADA ANNOUNCES PRICING FOR 2025 FORESTER e-BOXER HYBRID

3/18/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), today announced the pricing of the 2025 Forester e-BOXER Hybrid. The popular SUV is equipped with a next-generation Subaru series-parallel e-BOXER hybrid system and Subaru’s legendary symmetrical full-time All-Wheel Drive for enhanced range and capability. The next-generation Subaru e-BOXER hybrid powertrain is designed to integrate seamlessly into the existing architecture without any loss to all-wheel-drive capability. The 2025 Forester e-BOXER Hybrid comes standard with Subaru’s award-winning EyeSight Driver Assist Technology, a tablet-style Subaru 11.6-inch infotainment system with wireless Apple CarPlay and Android Auto compatibility, and a newly available 12.3-inch digital gauge cluster. The Forester e-BOXER Hybrid Premier is priced at $47,995.

SUBARU WRX AND CROSSTREK AWARDED J.D. POWER 2025 CANADA ALG RESIDUAL VALUE SEGMENT AWARDS

3/14/2025 12:00:00 AM

(MISSISSAUGA, ONT.)— Subaru Canada, Inc. (SCI) is proud to announce that the WRX and Crosstrek have won the J.D. Power 2025 Canada ALG Residual Value Award in the Sporty Car and Small SUV segments, respectively. This award signifies that these models maintain their value better than any other model in their segments. This marks the tenth consecutive year for WRX and nine wins in total for Crosstrek.

SUBARU FORESTER RECORDS BEST MONTH EVER

3/14/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), finished February with a best-ever month for the Forester, as it retailed 1,721 units. This figure beat out the previous best for the nameplate set in October 2018 with 1,688 units sold that month. February sales finished at 5,499 units.

THE STREAK CONTINUES FOR SUBARU OUTBACK AND CROSSTREK IN AUTOTRADER AWARDS

3/5/2025 12:00:00 AM

(MISSISSAUGA, ONT.) — Subaru Canada, Inc. (SCI) is excited to see the Subaru Crosstrek and Outback be recognized by the 2025 AutoTrader Awards. The Subaru Crosstrek was crowned Best Subcompact SUV while the Outback was named Best Compact SUV, both for the third year in a row.

SUBARU INTRODUCES 2025 FORESTER e-BOXER HYBRID; TO BE DISPLAYED AT CANADIAN INTERNATIONAL AUTO SHOW

2/13/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), today announced the reveal of the 2025 Forester e-BOXER Hybrid at the Chicago Auto Show, with its Canadian debut to take place at the Canadian International Auto Show in Toronto from February 14 to 23. The popular SUV is equipped with a next-generation Subaru series-parallel e-BOXER hybrid system and Subaru’s legendary symmetrical full-time All-Wheel Drive for enhanced range and capability. The next-generation Subaru e-BOXER hybrid powertrain is designed to integrate seamlessly into the existing architecture without any loss to all-wheel-drive capability. The 2025 Forester e-BOXER Hybrid comes standard with Subaru’s award-winning EyeSight Driver Assist Technology, a tablet-style Subaru 11.6-inch infotainment system with wireless Apple CarPlay and Android Auto compatibility, and a newly available 12.3-inch digital gauge cluster.

SUBARU CANADA FINISHES THE YEAR WITH ALL-TIME SALES RECORD

1/7/2025 12:00:00 AM

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), closed the year with an all-time sales record of 68,043 units sold in 2024, including 4,664 units sold in December. This total results in a 23.8 per cent increase over the same time last year and smashes the previous annual sales record of 58,070 units, set in 2018.