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Subaru Canada Announces Title Sponsorship of IRONMAN Events in Canada
10 March, 2015

(MISSISSAUGA) — Subaru Canada, Inc. (SCI), together with IRONMAN, is thrilled to announce that Subaru Canada will return as the title sponsor of all IRONMAN® triathlons in Canada for the 2015-2017 race seasons. The 2015 Subaru-IRONMAN partnership will include title sponsorship of all owned and operated IRONMAN and IRONMAN® 70.3® races in Canada, including Subaru IRONMAN Canada, Subaru IRONMAN Muskoka, Subaru IRONMAN Mont-Tremblant, Subaru IRONMAN 70.3 Victoria, Subaru IRONMAN 70.3 Mont-Tremblant, and Subaru IRONMAN 70.3 Muskoka, as well as all related IRONKIDS® races in those markets. Subaru will also be the title sponsor for shorter distance IRONMAN-owned triathlon events in the region including Subaru Iron Girl® Grimsby, the Subaru Ontario Tri-Series and the Subaru Western Tri-Series.

Subaru has been involved with IRONMAN in Canada for over two decades, dating back to the early 1990s with the grassroots series and Subaru IRONMAN Canada. Throughout its 20-year partnership with IRONMAN, Subaru has expanded its sponsorship to include six amazing IRONMAN and IRONMAN 70.3 events in Canada.

Pictured from left to right: Andrew Messick, CEO for Ironman, with Shiro Ohta, Chairman, President and CEO of Subaru Canada, Inc.

“Subaru’s dedication to promoting healthy lifestyles for Canadians in a family-friendly way has continued to grow with our involvement in IRONMAN events,” said Shiro Ohta, Chairman, President and CEO of Subaru Canada, Inc. “Today, it’s reflected in all of our current triathlon sponsorships and the expansion of the Subaru IRONMAN races.”

“It is with great pride that we broaden our long-standing relationship with Subaru Canada,” said Andrew Messick, CEO for IRONMAN. “We are thrilled to continue to promote healthy lifestyles with a valued partner who shares similar goals.”


The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit


Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 90 authorized dealers across Canada. For more information, please visit or or follow @Subaru_Canada on Twitter.



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