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20498

Subaru Canada Closed its Best February Sales on Record
4 March, 2020
 


  • Brand posted its best February sales ever with 3,501 vehicles sold

  • Crosstrek, Forester and Outback set best ever February records

  • Regionally, the best February ever for Atlantic, Ontario and Quebec with the West achieving better than the same month last year


(MISSISSAUGA, ONT.)—Another record month for Subaru Canada, Inc. (SCI), as the 2020 Crosstrek, all-new 2020 Outback and 2020 Forester piloted SCI to its best-ever February with 3,501 units sold.


Subaru’s February sales performance comes on the heels of last month’s record January. The February sales total, a 14.1 per cent increase compared to the same month last year, represents the best February ever for SCI as the brand continued its soaring start to the year.


“Subaru continues to offer customers a compelling product lineup,” explained SCI chairman, president and CEO, Yasushi Enami. “Our award-winning blend of safety and value compliments our dedication to Canadians. We look forward to continuing our early success this year.”


Leading the way, the Crosstrek achieved 1,011 units sold, representing a 57.2 per cent increase over the same month last year. Forester sales resulted in a 33.5 per cent jump at 833 units sold, while Outback finished the month with 718 units sold, up 15.6 percent from last February. All three models set best- ever February records.


This performance comes after SCI announced that eight Subaru models earned 2020 TOP SAFETY PICK (TSP) awards from the Insurance Institute for Highway Safety (IIHS). The Outback and Forester were awarded with TOP SAFETY PICK+ designations, a record fourteen consecutive TSP wins for the latter model. While the Crosstrek was also recognized by IIHS with a TOP SAFETY PICK title.


Regionally, the West achieved an increase over last February, while Atlantic, Ontario and Quebec regions each set their best ever February on record.



























































 

 

February 2020

3,501

Month's actual

3,069

Previous year (same month)

432

Difference

14.1%

MTD sales vs. STLY

6,823

2020 YTD

6,212

2019 YTD

611

Difference

9.8%

YTD sales vs. STLY

6,823

Q1 2020

6,212

Q1 2019

611

Difference

9.8%

Current quarter sales vs. STLY



About Subaru Canada, Inc. Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 94 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @SubaruCanada on Twitter.



 
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